Application of hill's strategy development framework on fast food restaurant business in Brunei Darussalam

• المؤلفون الرئيسيون: Ringim, Kabiru Jinjiri, Ibrahim, Fahmi, Kura, Kabiru Maitama
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2018
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/24220/1/p198.pdf; http://repo.uum.edu.my/24220/

This paper is an analysis of the Hill‟s Strategy Development Framework and application of the framework to a Fast Food Restaurant business which is operating in Brunei Darussalam.The study of this article concentrates on corporate objectives, marketing strategy, order qualifiers, order winners, and...