New product development in globalization era

• Main Authors: Balakrishnan, Bavaani, Othman, Zakirah, Mohd Shafie, Shafini
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2018
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://repo.uum.edu.my/24212/1/p182.pdf; http://repo.uum.edu.my/24212/

Currently, new product development is important in order for firms to grow and successful.Successful new product development is essential for any business if it hopes to exist continuously. Globalization effect which increases competition, cost cutting and time reduction has been pressing industrial...