New product development in globalization era

Currently, new product development is important in order for firms to grow and successful.Successful new product development is essential for any business if it hopes to exist continuously. Globalization effect which increases competition, cost cutting and time reduction has been pressing industrial...

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Bibliographic Details
Main Authors: Balakrishnan, Bavaani, Othman, Zakirah, Mohd Shafie, Shafini
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
Online Access:http://repo.uum.edu.my/24212/1/p182.pdf
http://repo.uum.edu.my/24212/
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