New product development in globalization era

Currently, new product development is important in order for firms to grow and successful.Successful new product development is essential for any business if it hopes to exist continuously. Globalization effect which increases competition, cost cutting and time reduction has been pressing industrial...

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Main Authors: Balakrishnan, Bavaani, Othman, Zakirah, Mohd Shafie, Shafini
格式: Conference or Workshop Item
语言:English
出版: 2018
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在线阅读:http://repo.uum.edu.my/24212/1/p182.pdf
http://repo.uum.edu.my/24212/
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