Antecedents of customer citizenship behavior among automobile online brand community in Malaysia

This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior because due to the inconsistent terminologies of CCB...

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Bibliographic Details
Main Authors: Mohd Sidik, Siti Noor Aishah, Shaari, Hasnizam
Format: Article
Language:English
Published: Universiti Tun Hussein Onn Malaysia 2017
Subjects:
Online Access:http://repo.uum.edu.my/23976/1/JTMB%20%204%20%201%202017%2076%2086.pdf
http://repo.uum.edu.my/23976/
http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1611
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