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Antecedents of customer citizenship behavior among automobile online brand community in Malaysia

This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior because due to the inconsistent terminologies of CCB...

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Main Authors: Mohd Sidik, Siti Noor Aishah, Shaari, Hasnizam
Format: Article
Language:English
Published: Universiti Tun Hussein Onn Malaysia 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/23976/1/JTMB%20%204%20%201%202017%2076%2086.pdf
http://repo.uum.edu.my/23976/
http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1611
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spelling my.uum.repo.239762018-04-29T01:39:26Z http://repo.uum.edu.my/23976/ Antecedents of customer citizenship behavior among automobile online brand community in Malaysia Mohd Sidik, Siti Noor Aishah Shaari, Hasnizam HD28 Management. Industrial Management This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior because due to the inconsistent terminologies of CCB. The systematic sampling among 156 members of automobile online brand communities revealed that brand trust and brand love has a significant relationship on customer citizenship behavior. Universiti Tun Hussein Onn Malaysia 2017 Article PeerReviewed application/pdf en cc4_by_nc_sa http://repo.uum.edu.my/23976/1/JTMB%20%204%20%201%202017%2076%2086.pdf Mohd Sidik, Siti Noor Aishah and Shaari, Hasnizam (2017) Antecedents of customer citizenship behavior among automobile online brand community in Malaysia. Journal of Technology Management & Business, 4 (1). pp. 76-86. ISSN 2289-7224 http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1611
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Sidik, Siti Noor Aishah
Shaari, Hasnizam
Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
description This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior because due to the inconsistent terminologies of CCB. The systematic sampling among 156 members of automobile online brand communities revealed that brand trust and brand love has a significant relationship on customer citizenship behavior.
format Article
author Mohd Sidik, Siti Noor Aishah
Shaari, Hasnizam
author_facet Mohd Sidik, Siti Noor Aishah
Shaari, Hasnizam
author_sort Mohd Sidik, Siti Noor Aishah
title Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
title_short Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
title_full Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
title_fullStr Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
title_full_unstemmed Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
title_sort antecedents of customer citizenship behavior among automobile online brand community in malaysia
publisher Universiti Tun Hussein Onn Malaysia
publishDate 2017
url http://repo.uum.edu.my/23976/1/JTMB%20%204%20%201%202017%2076%2086.pdf
http://repo.uum.edu.my/23976/
http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1611
_version_ 1644283929792872448
score 13.154949

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