The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention

Recent researchers have focused on investigating the effect of personality traits on the continuance usage intention of consumers. Personality reflects the exceptional features of human beings, the characteristics that defined our essence and reflected in all our thoughts and actions.Eventually, as...

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Main Authors: T., Santhanamery, T., Ramayah
Format: Conference or Workshop Item
Language:English
Published: 2017
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Online Access:http://repo.uum.edu.my/23828/1/CBMM%202017%20931%20940.pdf
http://repo.uum.edu.my/23828/
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spelling my.uum.repo.238282018-04-02T00:28:06Z http://repo.uum.edu.my/23828/ The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention T., Santhanamery T., Ramayah HD28 Management. Industrial Management Recent researchers have focused on investigating the effect of personality traits on the continuance usage intention of consumers. Personality reflects the exceptional features of human beings, the characteristics that defined our essence and reflected in all our thoughts and actions.Eventually, as the usage of internet has shown a tremendous increase world-wide and particularly in Malaysia, it is reasonable to investigate its usage in terms of personality perspectives.Since the level of internet usage is voluntary rather than mandated, so it is more likely to reflect personal motives, needs, values, preferences and other personality attributes. Moreover, past researchers also had predicted that there is a possibility that future technology adoption decision will be more concerned on human nature compared to usefulness factors.As such this research investigated the influence of personality traits (Neuroticism and Agreeableness) towards continuance usage intention.Data was collected using self-administered questionnaires upon those taxpayers who are easily reachable in main cities in Malaysia.Data was analyzed using the Partial Least Squared Method (PLS).Results indicated that agreeableness has a significant relationship towards perceived usefulness and confirmation. Neuroticism has significant relationship towards confirmation but insignificant relationship towards perceived usefulness. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23828/1/CBMM%202017%20931%20940.pdf T., Santhanamery and T., Ramayah (2017) The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
T., Santhanamery
T., Ramayah
The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
description Recent researchers have focused on investigating the effect of personality traits on the continuance usage intention of consumers. Personality reflects the exceptional features of human beings, the characteristics that defined our essence and reflected in all our thoughts and actions.Eventually, as the usage of internet has shown a tremendous increase world-wide and particularly in Malaysia, it is reasonable to investigate its usage in terms of personality perspectives.Since the level of internet usage is voluntary rather than mandated, so it is more likely to reflect personal motives, needs, values, preferences and other personality attributes. Moreover, past researchers also had predicted that there is a possibility that future technology adoption decision will be more concerned on human nature compared to usefulness factors.As such this research investigated the influence of personality traits (Neuroticism and Agreeableness) towards continuance usage intention.Data was collected using self-administered questionnaires upon those taxpayers who are easily reachable in main cities in Malaysia.Data was analyzed using the Partial Least Squared Method (PLS).Results indicated that agreeableness has a significant relationship towards perceived usefulness and confirmation. Neuroticism has significant relationship towards confirmation but insignificant relationship towards perceived usefulness.
format Conference or Workshop Item
author T., Santhanamery
T., Ramayah
author_facet T., Santhanamery
T., Ramayah
author_sort T., Santhanamery
title The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
title_short The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
title_full The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
title_fullStr The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
title_full_unstemmed The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
title_sort effect of personality traits on the expectation confirmation model towards continuance usage intention
publishDate 2017
url http://repo.uum.edu.my/23828/1/CBMM%202017%20931%20940.pdf
http://repo.uum.edu.my/23828/
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score 13.154949