Managing standards in corporate social responsibility online: A case study of a Malaysian higher learning institution
The purpose of this study is to explore the current standards of CSR initiatives through the lens of a public university’s official corporate website with the aim to see which areas of CSR are addressed when measured against a set of existing and accepted best practice standards for developing natio...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23500/1/CBMM%202017%201291%201303.pdf http://repo.uum.edu.my/23500/ |
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| Summary: | The purpose of this study is to explore the current standards of CSR initiatives through the lens of a public university’s official corporate website with the aim to see which areas of CSR are addressed when measured against a set of existing and accepted best practice standards for developing nations.A case study approach was utilised to investigate a local Malaysian public university using a qualitative content
analysis method.The data suggests that managing the university’s corporate website is in comprehensive particularly in the areas of human rights and anti-corruption areas.The main focus was on community driven area.This study provides a platform for further investigation to explore the trend of the current practice of CSR initiatives in Malaysian higher education institutions. |
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