Strategy Building and Sustaining Competitive Advantage: A Case Study of Shangri-La Hotels (Malaysia) Berhad
This case study focuses on the best strategic initiatives of Shangri-La hotels (Malaysia) Berhad (SHMB) in strategy building and sustaining competitive advantage.It presently owns nine branches, namely Shangri-La's Rasa Ria Resort, Kota Kinabalu, Shangri-La's Tanjung Aru Resort and Spa,...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Conference or Workshop Item |
| 言語: | English English |
| 出版事項: |
2015
|
| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/23462/1/NCSC%202015%201%2024.pdf http://repo.uum.edu.my/23462/2/NCSC%202015%201%2022.pdf http://repo.uum.edu.my/23462/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|