Strategy Building and Sustaining Competitive Advantage: A Case Study of Shangri-La Hotels (Malaysia) Berhad

This case study focuses on the best strategic initiatives of Shangri-La hotels (Malaysia) Berhad (SHMB) in strategy building and sustaining competitive advantage.It presently owns nine branches, namely Shangri-La's Rasa Ria Resort, Kota Kinabalu, Shangri-La's Tanjung Aru Resort and Spa,...

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Bibliographic Details
Main Author: Abdullah, Haim Hilman
Format: Conference or Workshop Item
Language:English
English
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/23462/1/NCSC%202015%201%2024.pdf
http://repo.uum.edu.my/23462/2/NCSC%202015%201%2022.pdf
http://repo.uum.edu.my/23462/
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