Culturally Sensitve Maternal Health Promotion Messages
Identification and understanding of the target audience have significant implications for the production of culturally sensitive and relevant health promotion messages capable of achieving effective outcomes.Yet, despite growing global concern on the utilisation of culture and context- based approac...
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my.uum.repo.232632018-02-15T01:17:47Z http://repo.uum.edu.my/23263/ Culturally Sensitve Maternal Health Promotion Messages Omoloso, Aisha Imam Ahmad, Mohd Khairie Ramli, Romlah PL Languages and literatures of Eastern Asia, Africa, Oceania Identification and understanding of the target audience have significant implications for the production of culturally sensitive and relevant health promotion messages capable of achieving effective outcomes.Yet, despite growing global concern on the utilisation of culture and context- based approaches in addressing health issues, research harnessing the role of the audience in the development of culturally sensitive and relevant maternal health promotion messages is limited in Nigeria.This study explores the lived maternal health promotion experiences of pregnant and post natal women in north central Nigeria.In-depth phenomenological interviews were conducted with 29 perinatal women of diverse ethnicity to understand their maternal health experiences and health promotion concerns.NVivo 11 software was used to manage data.Findings indicate that multiple sources of information utilised by the women could prompt either healthy or harmful practices while messages can be culturally sensitive by targeting relevant opinion leaders and change agents appropriate messages. 2017 Article PeerReviewed application/pdf en http://repo.uum.edu.my/23263/1/IJC%202017%2021%201%2058%2073.pdf Omoloso, Aisha Imam and Ahmad, Mohd Khairie and Ramli, Romlah (2017) Culturally Sensitve Maternal Health Promotion Messages. International Journal of Communication, 21 (1). pp. 58-73. ISSN 1597-4324 http://journal.ijcunn.com/index.php/IJC/article/view/270 |
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PL Languages and literatures of Eastern Asia, Africa, Oceania Omoloso, Aisha Imam Ahmad, Mohd Khairie Ramli, Romlah Culturally Sensitve Maternal Health Promotion Messages |
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Identification and understanding of the target audience have significant implications for the production of culturally sensitive and relevant health promotion messages capable of achieving effective outcomes.Yet, despite growing global concern on the utilisation of culture and context- based approaches in addressing health issues, research harnessing the role of the audience in the development of culturally sensitive and relevant maternal health promotion messages is limited in Nigeria.This study explores the lived maternal health promotion experiences of pregnant and post natal women in north central Nigeria.In-depth phenomenological interviews were conducted with 29 perinatal women of diverse ethnicity to
understand their maternal health experiences and health promotion concerns.NVivo 11 software was used to manage data.Findings indicate that multiple sources of information utilised by the women could prompt either healthy or harmful practices while messages can be culturally
sensitive by targeting relevant opinion leaders and change agents appropriate messages. |
format |
Article |
author |
Omoloso, Aisha Imam Ahmad, Mohd Khairie Ramli, Romlah |
author_facet |
Omoloso, Aisha Imam Ahmad, Mohd Khairie Ramli, Romlah |
author_sort |
Omoloso, Aisha Imam |
title |
Culturally Sensitve Maternal Health Promotion Messages |
title_short |
Culturally Sensitve Maternal Health Promotion Messages |
title_full |
Culturally Sensitve Maternal Health Promotion Messages |
title_fullStr |
Culturally Sensitve Maternal Health Promotion Messages |
title_full_unstemmed |
Culturally Sensitve Maternal Health Promotion Messages |
title_sort |
culturally sensitve maternal health promotion messages |
publishDate |
2017 |
url |
http://repo.uum.edu.my/23263/1/IJC%202017%2021%201%2058%2073.pdf http://repo.uum.edu.my/23263/ http://journal.ijcunn.com/index.php/IJC/article/view/270 |
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