Buying local brands: factors influencing consumers actual purchase behavior
The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in the Republic of Yemen.Though a lot of attention is given to study the relationship between key drivers in enhancing actual purchase and inte...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22461/1/ICBM%202014%20309%20311.pdf http://repo.uum.edu.my/22461/ |
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