Construction and development of quantitative scale to measure source credibility in the maternal mortality context
Many communication studies have established the role of credibility of the source on effective information dissemination. In particular, the factors of believability, trustworthiness, and related attitudinal attributes of the source have been found to have a high influence on the effectiveness of...
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| Format: | Article |
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Universiti Putra Malaysia Press
2016
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| Online Access: | http://repo.uum.edu.my/22381/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2024%20(1)%20Mar.%202016/04%20JSSH-1069-2013.pdf |
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