Resources, work engagement and turnover intention among call centre agents: A proposed framework
Strong customer relationships are key to sustaining business success.Call centres, whether outsourced or in sourced, play an increasingly important role in customer relationship management.They are responsible for building rapport with customers, selling services and providing support. At the cent...
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my.uum.repo.223242017-06-06T08:27:56Z http://repo.uum.edu.my/22324/ Resources, work engagement and turnover intention among call centre agents: A proposed framework Choo, Ling Suan Ibrahim, Siti Nur Hidayah HD28 Management. Industrial Management Strong customer relationships are key to sustaining business success.Call centres, whether outsourced or in sourced, play an increasingly important role in customer relationship management.They are responsible for building rapport with customers, selling services and providing support. At the centre of any call centre are its call agents, who act as the interface between a company and its customers. It is widely acknowledged that the role of a call centre agent is demanding, which raises the issue of high turnover among call agents.This paper proposes a model that links the mediating role of work engagement between resources and turnover intention. It includes supporting literature for the proposed model in order to contextualize the study. 2016-12-20 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/22324/1/CBMR%20DUUM%202016%201%208.pdf Choo, Ling Suan and Ibrahim, Siti Nur Hidayah (2016) Resources, work engagement and turnover intention among call centre agents: A proposed framework. In: Conference on Business Management Research – Discover UUM 2016, 20 December 2016, EDC, Universiti Utara Malaysia, Sintok. |
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HD28 Management. Industrial Management Choo, Ling Suan Ibrahim, Siti Nur Hidayah Resources, work engagement and turnover intention among call centre agents: A proposed framework |
description |
Strong customer relationships are key to sustaining business success.Call centres, whether outsourced
or in sourced, play an increasingly important role in customer relationship management.They are
responsible for building rapport with customers, selling services and providing support. At the centre of any call centre are its call agents, who act as the interface between a company and its customers. It is widely acknowledged that the role of a call centre agent is demanding, which raises the issue of high
turnover among call agents.This paper proposes a model that links the mediating role of work
engagement between resources and turnover intention. It includes supporting literature for the proposed
model in order to contextualize the study. |
format |
Conference or Workshop Item |
author |
Choo, Ling Suan Ibrahim, Siti Nur Hidayah |
author_facet |
Choo, Ling Suan Ibrahim, Siti Nur Hidayah |
author_sort |
Choo, Ling Suan |
title |
Resources, work engagement and turnover intention among call centre agents: A proposed framework |
title_short |
Resources, work engagement and turnover intention among call centre agents: A proposed framework |
title_full |
Resources, work engagement and turnover intention among call centre agents: A proposed framework |
title_fullStr |
Resources, work engagement and turnover intention among call centre agents: A proposed framework |
title_full_unstemmed |
Resources, work engagement and turnover intention among call centre agents: A proposed framework |
title_sort |
resources, work engagement and turnover intention among call centre agents: a proposed framework |
publishDate |
2016 |
url |
http://repo.uum.edu.my/22324/1/CBMR%20DUUM%202016%201%208.pdf http://repo.uum.edu.my/22324/ |
_version_ |
1644283486235787264 |
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13.149126 |