An empirical examination of the major relationship factors affecting franchisees’ overall satisfaction and intention to stay

• المؤلفون الرئيسيون: Adeiza, Adams, Ismail, Noor Azizi, Abdul Malek, Marlin Marissa
• التنسيق: مقال
• اللغة: English
• منشور في: College of Farabi, University of Tehran 2017
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/21897/1/IJMS%2010%201%202017%2031%2062.pdf; http://repo.uum.edu.my/21897/; http://ijms.ut.ac.ir/article_60851.html

The Nigerian franchise sector witnessed a rapid growth at the turn of the century, from 2001 to 2010, and thereafter started declining. Disputes, relational conflicts, and high rate of outlets closure have characterized the industry over the years.Meanwhile, studies show that to a large extent, succ...