The importance of organisational culture towards direct sellers’ communication competencies

• 第一著者: Omar, Nuredayu
• フォーマット: 論文
• 出版事項: American Scientific Publishers 2015
• 主題: HF Commerce; P Philology. Linguistics
• オンライン･アクセス: http://repo.uum.edu.my/21763/; http://doi.org/10.1166/asl.2015.6066

Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the...