Advertizing, concentration and profitability in Malaysian manufacturing revisited: A simultaneous equation approach

The original Structure-Conduct-Performance (SCP) paradigm that postulates a unidirectional relationship between concentration, advertizing and profitability had been used as the theoretical framework for many empirical works in industrial organizations before the mid seventies. Thereafter, doubts ha...

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Bibliographic Details
Main Authors: Subramaniam, Shri Dewi, Md. Nor, Nor Ghani, Abdullah, Ahmad Zainuddin
Format: Article
Language:English
Published: Universiti Utara Malaysia 2004
Subjects:
Online Access:http://repo.uum.edu.my/217/1/advertising%2C_concentration_%26_profitability.pdf
http://repo.uum.edu.my/217/
http://www.ijms.uum.edu.my
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