Advertizing, concentration and profitability in Malaysian manufacturing revisited: A simultaneous equation approach

• Main Authors: Subramaniam, Shri Dewi, Md. Nor, Nor Ghani, Abdullah, Ahmad Zainuddin
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2004
• Subjects: TS Manufactures
• Online Access: http://repo.uum.edu.my/217/1/advertising%2C_concentration_%26_profitability.pdf; http://repo.uum.edu.my/217/; http://www.ijms.uum.edu.my

The original Structure-Conduct-Performance (SCP) paradigm that postulates a unidirectional relationship between concentration, advertizing and profitability had been used as the theoretical framework for many empirical works in industrial organizations before the mid seventies. Thereafter, doubts ha...