The impact of global market environment on the degree of cooperation of international strategic alliances among service firms

Globalization of market present more challenges and it requires firms to respond by adopting various strategies.One of the strategies is through involvement in international strategic alliances.The objective of this study was to investigate the impact of global market environment factors, which cons...

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Main Authors: Ghasham, Abdullah Ahmed Nasser, Nik Abdullah, Nik Ab. Halim, Abd Ghani, Noor Hasmini
格式: Article
语言:English
出版: 2016
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在线阅读:http://repo.uum.edu.my/21482/1/IRMM%206%202%202016%20192-198.pdf
http://repo.uum.edu.my/21482/
http://www.econjournals.com/index.php/irmm/article/view/1766
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