The impact of global market environment on the degree of cooperation of international strategic alliances among service firms

• المؤلفون الرئيسيون: Ghasham, Abdullah Ahmed Nasser, Nik Abdullah, Nik Ab. Halim, Abd Ghani, Noor Hasmini
• التنسيق: مقال
• اللغة: English
• منشور في: 2016
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/21482/1/IRMM%206%202%202016%20192-198.pdf; http://repo.uum.edu.my/21482/; http://www.econjournals.com/index.php/irmm/article/view/1766

Globalization of market present more challenges and it requires firms to respond by adopting various strategies.One of the strategies is through involvement in international strategic alliances.The objective of this study was to investigate the impact of global market environment factors, which cons...