International strategic alliance partner selection process in Malaysia
A study argues that the motivation involved in partner selection must be distinguished from the motivation to enter into a strategic alliance; the latter may be considered the "ends" dimension of motivation while the former is concerned with "means". Thus it is important to dist...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4683/1/Moh.pdf http://repo.uum.edu.my/4683/ |
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