Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...
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Main Authors: | Abdulrauf, Aishat Adebisi, Abdul Hamid, Norsiah, Ishak, Mohd Sobhi |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
EDP Sciences.
2017
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Subjects: | |
Online Access: | http://repo.uum.edu.my/20987/1/shsconf_icome2017%201%207ix.pdf http://repo.uum.edu.my/20987/ http://doi.org/10.1051/shsconf/20173300085 |
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