An analysis of Malaysian political communication and its role in electoral process

• Main Authors: Saabar, Suhaimee Saahar, Sualman, Ismail, Hashim, Mohd Adnan
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: JA Political science (General); PN Literature (General)
• Online Access: http://repo.uum.edu.my/20943/1/shsconf_icome2017%201%206xxvvv.pdf; http://repo.uum.edu.my/20943/; http://doi.org/10.1051/shsconf/20173300054

This paper attempts to discuss political communication in Malaysia especially after the 12th General Elections (GE12).The purpose of this study is to analyse the political efficacy or sense making process which involve analysing the techniques and creative execution that had been used by political...