An analysis of Malaysian political communication and its role in electoral process

This paper attempts to discuss political communication in Malaysia especially after the 12th General Elections (GE12).The purpose of this study is to analyse the political efficacy or sense making process which involve analysing the techniques and creative execution that had been used by political...

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Bibliographic Details
Main Authors: Saabar, Suhaimee Saahar, Sualman, Ismail, Hashim, Mohd Adnan
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:http://repo.uum.edu.my/20943/1/shsconf_icome2017%201%206xxvvv.pdf
http://repo.uum.edu.my/20943/
http://doi.org/10.1051/shsconf/20173300054
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