Communicating in collectivistic culture: relationship between interdependent self-construal and cooperative communication in cross-cultural communication model

• Main Author: Pin, Lick Soo Hoo
• Format: Conference or Workshop Item
• Language: English
• Published: EDP Sciences 2017
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://repo.uum.edu.my/20886/1/shsconf_icome2017%201%206%20i.pdf; http://repo.uum.edu.my/20886/; http://doi.org/10.1051/shsconf/20173300003

This concept paper proposes that when companies have expanded their business and operation throughout the Asian countries, the success or failure of a company abroad depends on how effectively its business negotiators can apply their cross-cultural communication skills in a new cultural environment...