Relationship between brand characteristics and attitudes towards advertisement among Libyan students in Malaysia
This study aims to determine the factors that affect Attitude towards Advertisement and assess the impact of Attitude towards Advertisement on Brand Equity. With digital media proliferation, brands are the main assets for a company to survive in the competitive marketplace. Advertisement expenditure...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7454/1/Depositpermission_s95670.pdf https://etd.uum.edu.my/7454/2/s95670_01.pdf https://etd.uum.edu.my/7454/3/s95670_02.pdf https://etd.uum.edu.my/7454/ http://sierra.uum.edu.my/record=b1697918~S1 |
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