Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework

• Main Authors: Yap, Sheau-Fen, Mohd Noor, Nor Azila, Marshall, Roger, Liew, Kok-Hong
• Format: Article
• Published: Elsevier Ltd. 2014
• Subjects: RA Public aspects of medicine
• Online Access: http://repo.uum.edu.my/20746/; http://doi.org/10.1016/j.ausmj.2014.08.011

Research aimed at uncovering the motives for the use of dietary supplements among young consumers is of both marketing and public policy importance, and thus deserving of research effort.This research addresses this important health issue from a consumer research perspective, as it is believed that...