Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents
The topic of customer-orientation has increasingly attracted interest in both academic marketing research and practice.One major factor which has been increasingly discussed as an important driver of a salespeople’s customerorientation is individual factor.In this study we examine the influence of t...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
Universiti Kebangsaan Malaysia
2005
|
| 主題: | |
| 在線閱讀: | http://repo.uum.edu.my/20743/1/JP%2024%202005%20125%20149.pdf http://repo.uum.edu.my/20743/ http://ejournals.ukm.my/pengurusan/article/view/1458 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|