Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents
The topic of customer-orientation has increasingly attracted interest in both academic marketing research and practice.One major factor which has been increasingly discussed as an important driver of a salespeople’s customerorientation is individual factor.In this study we examine the influence of t...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universiti Kebangsaan Malaysia
2005
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/20743/1/JP%2024%202005%20125%20149.pdf http://repo.uum.edu.my/20743/ http://ejournals.ukm.my/pengurusan/article/view/1458 |
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