Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents
The topic of customer-orientation has increasingly attracted interest in both academic marketing research and practice.One major factor which has been increasingly discussed as an important driver of a salespeople’s customerorientation is individual factor.In this study we examine the influence of t...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Universiti Kebangsaan Malaysia
2005
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/20743/1/JP%2024%202005%20125%20149.pdf http://repo.uum.edu.my/20743/ http://ejournals.ukm.my/pengurusan/article/view/1458 |
| الوسوم: |
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