Factors lead to customer loyalty in prepaid mobile services

• المؤلفون الرئيسيون: Shamsudin, Mohd Farid, Mohd Noor, Nor Azila, Abu Hassim, Affendy, Hussain, Hafezali Iqbal, Salem, Milad Abdelnabi, Hasim, Muhammad Asyraf
• التنسيق: مقال
• اللغة: English
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/20739/1/CJASR%204%2010%202015%201%209.pdf; http://repo.uum.edu.my/20739/; http://www.cjasr.com/volumesandissues/issued-articles/2015/127-10/408-cjasr-vol-4-issue-10-pp-1-9-ref-t-1562

This research focuses on the factors of customer loyalty in the service industry particularly in telecommunication industry and aims to solve the issues related to the prepaid mobile services. The research was conducted to evaluate the relationship between service quality, customer perceived value...