Factors lead to customer loyalty in prepaid mobile services

• Main Authors: Shamsudin, Mohd Farid, Mohd Noor, Nor Azila, Abu Hassim, Affendy, Hussain, Hafezali Iqbal, Salem, Milad Abdelnabi, Hasim, Muhammad Asyraf
• Format: Article
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/20739/1/CJASR%204%2010%202015%201%209.pdf; http://repo.uum.edu.my/20739/; http://www.cjasr.com/volumesandissues/issued-articles/2015/127-10/408-cjasr-vol-4-issue-10-pp-1-9-ref-t-1562

This research focuses on the factors of customer loyalty in the service industry particularly in telecommunication industry and aims to solve the issues related to the prepaid mobile services. The research was conducted to evaluate the relationship between service quality, customer perceived value...