Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior

The recent growth of organic food sector has contributed to the growth of consumer research in this area.The rise in consumer research related to organic food is particularly evident in the Western hemisphere.Past scientific studies provided evidence that organic foods confer multiple promises to fu...

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Main Authors: Mahmudur Rahman, Khandoker, Mohd Noor, Nor Azila
Format: Article
Language:English
Published: Medwell Journals 2016
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Online Access:http://repo.uum.edu.my/20732/1/IBM%2010%2018%202016%204292%204300.pdf
http://repo.uum.edu.my/20732/
http://www.medwelljournals.com/abstract/?doi=ibm.2016.4292.4300
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spelling my.uum.repo.207322017-01-24T07:28:19Z http://repo.uum.edu.my/20732/ Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior Mahmudur Rahman, Khandoker Mohd Noor, Nor Azila TX Home economics The recent growth of organic food sector has contributed to the growth of consumer research in this area.The rise in consumer research related to organic food is particularly evident in the Western hemisphere.Past scientific studies provided evidence that organic foods confer multiple promises to future generations.Some of the promises were sustainable food production, food security, food safety, nutrition and reduction of green-house gas impacts, etc. Despite all these promises, research under Asian context may still be considered low.Specifically under Bangladesh context, only a few investigations could be traced that actually examined consumer behavior under a well-grounded theoretical framework.The current study employs an empirical approach to achieve its two-fold objectives.First, it looks into the fundamental determinants of organic food purchase intention and their underlying relationships by using the theory of planned behavior.Consequential to the first objective, the study is also aimed at inferring whether the theoretical framework maybe adopted as the baseline model in future studies as well.It seems that this might be a pioneering study that would be examining the aforesaid theoretical framework under Bangladesh context. The empirical findings indicate that attitude and subjective norm are significant determinants of purchase intention where as perceived behavioral control is not significant.It is also found that the theory of planned behavior may be applied in modeling consumers’ purchase intention since the statistical model fit is satisfactory. Medwell Journals 2016 Article PeerReviewed application/pdf en http://repo.uum.edu.my/20732/1/IBM%2010%2018%202016%204292%204300.pdf Mahmudur Rahman, Khandoker and Mohd Noor, Nor Azila (2016) Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior. International Business Management, 10 (18). pp. 4292-4300. ISSN 1993-5250 http://www.medwelljournals.com/abstract/?doi=ibm.2016.4292.4300
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic TX Home economics
spellingShingle TX Home economics
Mahmudur Rahman, Khandoker
Mohd Noor, Nor Azila
Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior
description The recent growth of organic food sector has contributed to the growth of consumer research in this area.The rise in consumer research related to organic food is particularly evident in the Western hemisphere.Past scientific studies provided evidence that organic foods confer multiple promises to future generations.Some of the promises were sustainable food production, food security, food safety, nutrition and reduction of green-house gas impacts, etc. Despite all these promises, research under Asian context may still be considered low.Specifically under Bangladesh context, only a few investigations could be traced that actually examined consumer behavior under a well-grounded theoretical framework.The current study employs an empirical approach to achieve its two-fold objectives.First, it looks into the fundamental determinants of organic food purchase intention and their underlying relationships by using the theory of planned behavior.Consequential to the first objective, the study is also aimed at inferring whether the theoretical framework maybe adopted as the baseline model in future studies as well.It seems that this might be a pioneering study that would be examining the aforesaid theoretical framework under Bangladesh context. The empirical findings indicate that attitude and subjective norm are significant determinants of purchase intention where as perceived behavioral control is not significant.It is also found that the theory of planned behavior may be applied in modeling consumers’ purchase intention since the statistical model fit is satisfactory.
format Article
author Mahmudur Rahman, Khandoker
Mohd Noor, Nor Azila
author_facet Mahmudur Rahman, Khandoker
Mohd Noor, Nor Azila
author_sort Mahmudur Rahman, Khandoker
title Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior
title_short Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior
title_full Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior
title_fullStr Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior
title_full_unstemmed Exploring organic food purchase intention in Bangladesh: an evaluation by using the theory of planned behavior
title_sort exploring organic food purchase intention in bangladesh: an evaluation by using the theory of planned behavior
publisher Medwell Journals
publishDate 2016
url http://repo.uum.edu.my/20732/1/IBM%2010%2018%202016%204292%204300.pdf
http://repo.uum.edu.my/20732/
http://www.medwelljournals.com/abstract/?doi=ibm.2016.4292.4300
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score 13.036727