Survey of perceived influence of the conceptual design model of interactive television advertising towards impulse purchase tendency

• 主要な著者: Sarif, Siti Mahfuzah, Ahmad, Azizah, Shiratuddin, Norshuhada
• フォーマット: Conference or Workshop Item
• 出版事項: 2016
• 主題: T Technology (General)
• オンライン･アクセス: http://repo.uum.edu.my/20337/; http://doi.org/10.1063/1.4960936

With the proliferation of technology assisted shopping, there is growing evidence that impulse buying is an emerging phenomenon, which has been the focus of this study.Literatures indicate that studies related to impulse purchase for interactive television (iTV) advertising are highly scarce.It was...