The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce

• Main Authors: Noori, Atyaf Sami, Hashim, Kamarul Faizal, Mohd Yusof, Shafiz Affendi
• Format: Article
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management; P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/20318/1/IRRM%206%20S7%202016%20226%20230.pdf; http://repo.uum.edu.my/20318/; https://www.econjournals.com/index.php/irmm/article/view/3260

The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer’s loyalty and returning to use have reduced mainly because it is a highly competitive environment, which is simply pres...