The influence in CRM dimensions on marketing capabilities in hotel industry

The aim of this study is to examine the influence of CRM dimensions (i.e., customer orientation; CRM organization, knowledge management, and technology based CRM) on marketing capabilities in hotel industry.Data was collected using survey method whereby a total of 410 questionnaires were distributed...

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Bibliographic Details
Main Authors: Mohammed, Abdulalem, Rashid, Basri, Tahir, Shaharuddin
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/19841/1/BAFE%202016%201%208.pdf
http://repo.uum.edu.my/19841/
http://www.utar.edu.my/bafe/
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