Factors influencing consumers’ intentions towards purchasing Islamic hotel service: A conceptual model

• Main Authors: Nor Kamal, Nor Syahirah, Mohammed, Abdulal Alem
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: GV Recreation Leisure; HB Economic Theory
• Online Access: http://repo.uum.edu.my/19840/1/PHEP%202016%20182-190.pdf; http://repo.uum.edu.my/19840/; https://www.researchgate.net/publication/310124270_Factors_Influencing_Consumers%27_Intentions_towards_Purchasing_Islamic_Hotel_Service_A_Conceptual_Model

Islamic hotel service is growing in popularity and is becoming one of the major academic and practical topics in the hospitality and tourism field.However, there is limited research into the relationship between the factors that influence consumers’ intentions, such as halal awareness, brand image,...