A study on the boycott motivations of Malaysian non-Muslims

• المؤلفون الرئيسيون: Abdul Talib, Asmat Nizam, Abdul Latif, Samshul Amry, Abd Razak, Ili Salsabila
• التنسيق: مقال
• اللغة: English
• منشور في: Emerald Group Publishing Limited 2016
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://repo.uum.edu.my/19762/1/JIMA%207%203%202016%20264%20287.pdf; http://repo.uum.edu.my/19762/; http://www.emeraldinsight.com/doi/full/10.1108/JIMA-11-2014-0071

Purpose – This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East.Des...