Balanced scorecard and strategic alignment: A Malaysian case

This study explores the uses of the balanced scorecard (BSC) as a strategic alignment tool in a large Malaysian organization.The aim is to investigate whether the BSC helps to improve the strategic alignment process in an organization. The authors apply qualitative case study approach. The main sour...

詳細記述

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書誌詳細
主要な著者: Ayoup, Hazeline, Omar, Normah, Abdul Rahman, Ibrahim Kamal
フォーマット: 論文
言語:English
出版事項: EconJournals 2016
主題:
オンライン・アクセス:http://repo.uum.edu.my/19687/1/IJEFI%206%20S24%202016%2085%2095.pdf
http://repo.uum.edu.my/19687/
http://www.econjournals.com/index.php/ijefi/article/view/2694
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