Balanced scorecard and strategic alignment: A Malaysian case

• المؤلفون الرئيسيون: Ayoup, Hazeline, Omar, Normah, Abdul Rahman, Ibrahim Kamal
• التنسيق: مقال
• اللغة: English
• منشور في: EconJournals 2016
• الموضوعات: HF5601 Accounting
• الوصول للمادة أونلاين: http://repo.uum.edu.my/19687/1/IJEFI%206%20S24%202016%2085%2095.pdf; http://repo.uum.edu.my/19687/; http://www.econjournals.com/index.php/ijefi/article/view/2694

This study explores the uses of the balanced scorecard (BSC) as a strategic alignment tool in a large Malaysian organization.The aim is to investigate whether the BSC helps to improve the strategic alignment process in an organization. The authors apply qualitative case study approach. The main sour...