Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk
Drawing from Fishbein and Ajzen (1975) theory of planned behavior, this study hypothesized that attitude would each interact with perceived risk to predict actual purchase. Mall intercept survey was used to collect data from six states in Malaysia. A total of 473 out of 573 respondents completed and...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 出版事項: |
Asian Economic and Social Society
2016
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| オンライン･アクセス: | http://repo.uum.edu.my/19683/ http://search.proquest.com/docview/1778379311/abstract/492C983B541540DBPQ/1?accountid=42599 |
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