Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk
Drawing from Fishbein and Ajzen (1975) theory of planned behavior, this study hypothesized that attitude would each interact with perceived risk to predict actual purchase. Mall intercept survey was used to collect data from six states in Malaysia. A total of 473 out of 573 respondents completed and...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Article |
| 出版: |
Asian Economic and Social Society
2016
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/19683/ http://search.proquest.com/docview/1778379311/abstract/492C983B541540DBPQ/1?accountid=42599 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|