An empirical investigation into the influence of image, subjective norm and self-identity on e-learning acceptance in Saudi government universities

• Main Authors: Alenezi, Abdulhameed Rakan, Abdul Karim, Abdul Malek, Veloo, Arsaythamby
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: LB2300 Higher Education
• Online Access: http://repo.uum.edu.my/1958/1/LLL_-_T3_-_03.pdf; http://repo.uum.edu.my/1958/; http://3linc.uum.edu.my/

Saudi Arabian universities are currently offering many online subjects and courses using different learning management system. While, the researchers claimed that the successful implementation of E-learning system needs more understanding of users' acceptance process and the related variables influencing this process. The current research explores and investigates empirically the extent to which social variables namely Image, Subjective Norm and Self-Identity influence the students' acceptance of E-learning in Saudis' Universities. The proposed variables or elements have examined with the students' acceptance using the Theory of Reasoned Action (TRA) as theoretical base in order to determine whether the proposed variables have an effect on the students' acceptance or not. The students' acceptance was measured by students' intention to use E-learning as independent variable on TRA theory. Questionnaire survey was distributed to five universities in different geographical locations.For hypotheses testing, liner regression results demonstrated that there was a significant relationship between the image, self-identity and Subjective Norm with the students' acceptance. The Attitude was significantly association with the students' acceptance. The paper concluded with some discussion of the findings key implications on both practical and theoretical prospective.