A customer satisfaction model for a utility service industry

• Main Authors: Jamil, Jastini, Mohd Nawawi, Mohd Kamal, Ramli, Razamin
• 格式: Conference or Workshop Item
• 出版: 2016
• 主題: QA75 Electronic computers. Computer science
• 在線閱讀: http://repo.uum.edu.my/19559/; http://doi.org/10.1063/1.4960911

This paper explores the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia.The result of this research is based on data gather...