Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon
The main purpose of this study was to investigate variables that influence the innovation and customer satisfaction at Fairy Hot Bread & Cake House in Changloon, Kedah.Besides that, this study also was conducted to identify the factors that influence the buying decision of the customers and to...
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Main Authors: | Mohd Alwi, Muhammad Shahizdan, Sawal, Syaidah Syahirah, Rosman, Nur Amirah, Ramli, Nor Hafizah, Murad, Siti Zuhaira, Ibrahim, Jafni Azhan |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://repo.uum.edu.my/19368/1/STMLGgoReen%202015%20821_829.pdf http://repo.uum.edu.my/19368/ https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook |
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