A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai

Customers' experience ultimately determine whether or not a company stays in business.The importance of customer satisfaction was a hot business topic in the 1980s, as customer satisfaction was considered the best window into loyalty.In the late '80s, however, researchers questioned whethe...

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Bibliographic Details
Main Authors: Sanjeevkumar, Virmala, Sri, Ramachandran, Kumar .U, Pavan, S., Dhanalakshmi
Format: Article
Language:English
Published: IJRCM 2012
Subjects:
Online Access:http://repo.uum.edu.my/6082/1/Vi.pdf
http://repo.uum.edu.my/6082/
http://ijrcm.org.in/
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