An understanding of halal cosmetic products consumption among the Muslim generation Y in Universiti Utara Malaysia

• المؤلفون الرئيسيون: Mohamad, Normahfuzah, Mohamed Elias, Ezanee
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2015
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://repo.uum.edu.my/19249/1/STMLgoGreen%20234_244%20%281%29.pdf; http://repo.uum.edu.my/19249/; https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook

This research study is about an understanding of Halal cosmetics products consumption among Muslim Generation Y in Universiti Utara Malaysia (UUM) by using Theory of Planned Behavior. From this study, the purposes are to examine the attitude, subjective norm, perceived behavior among the Muslim Gene...