An understanding of halal cosmetic products consumption among the Muslim generation Y in Universiti Utara Malaysia

• المؤلفون الرئيسيون: Mohamad, Normahfuzah, Mohamed Elias, Ezanee
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2015
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://repo.uum.edu.my/19249/1/STMLgoGreen%20234_244%20%281%29.pdf; http://repo.uum.edu.my/19249/; https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook

This research study is about an understanding of Halal cosmetics products consumption among Muslim Generation Y in Universiti Utara Malaysia (UUM) by using Theory of Planned Behavior. From this study, the purposes are to examine the attitude, subjective norm, perceived behavior among the Muslim Generation Y towards the halal cosmetics products consumption in UUM. Thus, this study also be able to examine the relationship of attitude, subjective norm and perceived behavioral of the Halal cosmetics products consumption.The scope of the research study is Muslim Generation Y. This study has several limitations which are there might be bias on generalization of the results if it only obtained from the Muslim Generation Y in UUM as the respondents of the study; and the study also is using type of data collections where applied the cross-sectional.This study will use quantitative method in collecting and analysis data by SPSS version 22 system after given the questionnaires that to be fill randomly. At the end of this research study, the result may be influence the market of Halal cosmetics when an understanding of Halal cosmetics products consumption in context of awareness, intention, attitude and concern to purchase Halal cosmetics products become more increase among Muslim Generation Y.