Using netnography research method to reveal the underlying dimensions of the customer/tourist experience

• Main Authors: Rageh, Ahmed, Melewar, T.C., Woodside, Arch
• Format: Article
• Language: English
• Published: Emerald Group Publishing Limited 2013
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/19126/1/QMRAIJ%2016%20%202%202013%20126%20-%20149.pdf; http://repo.uum.edu.my/19126/; http://doi.org/10.1108/13522751311317558

Purpose – The interest in customer experience has increased at a phenomenal rate.However, research to capture the true meaning of the concept is limited.Therefore, this study aims to address the question of what are the underlying dimensions that constitute the construct of customer experience.Desi...