Using netnography research method to reveal the underlying dimensions of the customer/tourist experience

Purpose – The interest in customer experience has increased at a phenomenal rate.However, research to capture the true meaning of the concept is limited.Therefore, this study aims to address the question of what are the underlying dimensions that constitute the construct of customer experience.Desi...

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Bibliographic Details
Main Authors: Rageh, Ahmed, Melewar, T.C., Woodside, Arch
Format: Article
Language:English
Published: Emerald Group Publishing Limited 2013
Subjects:
Online Access:http://repo.uum.edu.my/19126/1/QMRAIJ%2016%20%202%202013%20126%20-%20149.pdf
http://repo.uum.edu.my/19126/
http://doi.org/10.1108/13522751311317558
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